On-page Seo Factors

 Let your work smile!

The On-page Seo factors may be summarized as follows:

Choosing the right domain & Filenames:

The domain name of your site has to be picked from those keywords or phrases, which are mostly relevant to the content of your site. You would also need to remember that the domain name has to be easy-to-remember & should not be complex in terms of its spelling. In case you get to relate it to any catchy phrase then it might help your users to remember it. Your file name should also reflect the keyphrases at times.

Keyword Phrases:

You need to compare different search terms or keywords that are mostly being sought. You can do this comparison using the keyword suggestion tool to know the popularity of such keywords. Your content should be enriched with relevant keywords or words or terms associated with those keywords which are sought after. Keyword phrases should be picked from the pages you wish to link.

Keyword Density:

It is all about studying & developing your web-content with a certain percentage of keywords or phrases within the text. But, you should be careful about not stuffing your content with a very high percentage of keywords, lest the page gets nullified by the search engines. This might even get your site into the sand box ie. a situation that makes it difficult for your site to recover from getting written off by the search engines. You may either choose to place keywords at the beginning of your page-content or use them through every paragraph or every alternate paragraph depending on its length.

Shadowy Techniques:

Some web-developers would often resort to shadowy optimization techniques, which are regarded as spams & may invite unnecessary hazards for their sites. Some of the techniques like the usage of cloaking, hidden text, small text, similar pages, duplicate content, refresh tags, doorway pages, link farms, keyword stuffing, irrelevant redirection of urls would often earn you a short term success in terms of search-engine rankings but they will spoil the status in the long run.

Title & Meta description tags:

You need to choose different titles for your pages with a couple of key-phrases at the top of each page. These titles are the first to catch the eyes of your users, when the result-pages get listed by a search engine. Below the titles, you should display a description of your content, which ought to be chosen from the description-phrase at the meta-name of your content or from within the beginning of your content. The introductory sentence & the title should vary between all your pages. You may involve the name of the domain within these titles to get good results.

Meta Keywords Tag:

The importance of the meta keywords tag has dropped considerably as important search engines are overlooking it to some extent. Again, this tag has to be unique for all of your pages & should be set as <meta name=”keywords” content=”keyword1, keyword2, keyword3”/>

Uniqueness of Content:

Your content should depict some information, which is sought after & vivid for users of all categories. At the same time, you should not forget about involving relevant key-phrases & avoiding the influence of any other site-content. You may also use dynamic content but handle it carefully to avoid complications.

Evade dynamic URLs:

Dynamic urls do seem to help you at times but you should remember it makes the indexing done by search-engines more difficult. Static pages are more significant in the eyes of the search engines. So its better to avoid the “?” sign as is usually achieved through the creation of a php, asp or cf page.

Frames:

It is a bad habit to experiment with frame-links. You may expect your pages to get indexed that way but then its difficult for the search engine boats to crawl such links.

Site Map:

If you could display all that you have in your site in a systematic way across all the pages it could be termed as a site map for your site map. Such elements help the commuters to penetrate through each & every page that holds the content of their interest.

Site Themes:

In order to be a friend to all the search engines you need to choose a theme or common topic around which your content would revolve. This theme could be established by presenting similar key-phrases across your web-pages.

1 Comment »

  1. [...] On-page factors: Keyword Phrases, Keyword Density, Shadowy Techniques, Title & Meta description tags, Meta Keywords Tag, Uniqueness of Content, Evade dynamic URLs, Frames. [...]

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