Search Engine Marketing
The SEM Method:
As we have already mentioned in our earlier posts, SEO constitutes the most effective and dynamic process out of all the SEM processes.
The other processes that come under the SEM are named as Paid Placement & Paid Inclusion.
Paid Placement or Pay per click (PPC) is the process of earning traffic to one’s website through placing an advertisement over websites, ad-networks or search engines. Advertisers rely on such keywords as links, which they believe the users would look upon the search engines for reference. Once the users click on such links & move to that domain, then only the advertisers would pay for the process.
Paid inclusion is an upcoming way of including websites upon the search engine index through paying a stipulated amount to the search engine company. Such a process is now associated with most of the search engine companies. This process becomes automatically stringent towards the submission of websites, as it charges a fee that can be obtained only from a revenue-generating website.
