Search Engine Optimization
SEO is the art of developing your web page in such a way so that it ranks well in the eyes of a search engine eg. Google, Alta-vista, Teoma etc. There are certain parameters upon which a search engine would weigh your page and give credit to let it earn a good page-rank. If you ever want users to locate your site amongst those sites which appear on the first search-engine result page, then you better make sure that your site scores high in terms of SERP (Search Engine Result Position). Achieving such positions has got a lot to do with keyword ownership. Keyword Ownership is all about enriching your content in terms of targeted keywords or keyphrases.
The most important factors upon which the page rank of a site is determined are the On-page factors & the Off-page factors. These factors can be summarized below:
On-page factors mainly refer to the content or analyzing of the subject matter of the site or blog.
Off-page factors signify the web-links that come to your site or blog from any other website or go to any other site or blog from your site or blog.
Thus we could understand that the onpage factors are directly associated with the content of a web-page. On the other hand the Off-page factors are meant to support this content from outside. The On-page & Off-page factors are classified as follows:
On-page factors: Keyword Phrases, Keyword Density, Shadowy Techniques, Title & Meta description tags, Meta Keywords Tag, Uniqueness of Content, Evade dynamic URLs, Frames.
Off-page factors: Links, Contest, Instruction & Guidance, Analysis & Statistics, Records.
The On-page & the Off-page factors are both truly vital in the modern blogging world. To some of us it may seem that the On-page factors are more important since the effect of these factors in operation are quite visible to us. But at the same time we should never forget the support that the off-page factors contribute in order to make the on-page factors work well. Moreover once you understand the on-page factors it would be a practice for you to remember them while you work at your blog-content. But in comparison, the off-page factors would require you to carry on a whole lot of studies based on the dynamic nature of such factors owing to the governing rules of domain providers as well as ever changing search-engine algorithms.
